For the Heinz project, I had to come up with a design which celebrated the 150th anniversary of the company. The brief required that the strap line "It has to be Heinz", the logo and a bottle of ketchup had to be included another thing was that I keep to Heinz branding guidelines such as using the same colour palette etc the only obstacle I found when keeping to the guidelines was that Heinz use a typeface that's made especially for them so I needed to research and find the closest thing I could to the typeface. With all the necersary requirements taken on board I designed the following posters.
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